The Louver Door and Window Industry Will Create New Legends in the Rural Market



The research report on the development of China's door industry released last month revealed that as of the end of 2010, there were over 11000 door production enterprises in China, including nearly 4500 enterprises with an annual output value exceeding 10 million yuan. At present, China's door industry has more than 96700 business outlets nationwide, with an annual output of 1986.798 million pieces (sets/unit), an annual output value of 189.193 billion yuan, an annual profit and tax of 16.081 billion yuan, and an export value of over 1.5 billion US dollars. According to statistics, the average annual growth rate of China's door industry's total output value from 2006 to 2010 was 24%. If calculated based on this growth rate, the annual output value of China's door industry in 2011 could reach 234.6 billion, even if calculated at a relatively conservative 20%, its output value could reach 227 billion. The potential of the rural door and window market is unlimited. Many door dealers of brands such as Tianlin Louver have noticed that in recent years, rural consumers rarely came to buy doors. However, in recent years, especially this year, the number of farmers who came to buy doors has increased significantly, accounting for more than half of the total sales. According to the analysis of the person in charge of the Tianlin Door and Window Market, the increase in rural migrant workers and entrepreneurs returning to their hometowns to build houses has directly stimulated demand growth. These people have experienced urban life, have a certain understanding of the brand, and have a certain pursuit of product quality, which has led to an increase in demand for solid wood doors, solid wood composite doors, stainless steel anti-theft doors, and other products. In order to facilitate local consumers to purchase nearby, many anti-theft door manufacturers have also formulated combat strategies to respond to the market. Shunhongye anti-theft door manufacturers have also begun to transform and attract investment. Dealers are a communication bridge between manufacturers and consumers, which is beneficial for manufacturers to better understand consumer needs. With the implementation of urban-rural integration policies and the development of new rural construction, the strong market potential in rural areas is gradually being unleashed. In terms of the consumption of door and window products, the sales of stainless steel anti-theft doors have increased significantly in rural areas in recent years, which is a strong evidence. With the further enhancement of rural consumption capacity in recent years, the implementation of the national policy of building materials going to rural areas, and the increasing number of migrant workers and entrepreneurs returning to their hometowns to build houses, the demand for doors and windows and brand requirements in the rural market have been further improved.


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